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Faith Liversedge We’ve written many times on this blog about the importance to a growing advice firm of content and social media. The bottom line is this. There are tens of thousands of financial advisers out there. If you don't have an online profile or you aren't active on social media, how do you expect people to find you? How do you think your business will grow? And, if or when you come to sell your firm, do you really expect to get the price you want for it when it has next to no digital footprint? One of the reasons why, in my experience, advice firms give up on content marketing is that they jump in too quickly. They forget to ask themselves what they’re trying to achieve. So, they s