Robin Powell

 

 

 

 

 

An experienced television journalist, Robin runs Regis Media, a UK-based content marketing consultancy which helps financial advice firms around the world to attract, retain and educate clients.

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Testimonials can serve a powerful marketing purpose

Many successful small businesses will tell you their most effective marketing is simple word of mouth. If people have a good experience, they like to share it with others. So why not build testimonials into your marketing strategy? Done badly, testimonials can be counter-productive. You know the ones with cheesy quotes that read like they were workshopped to death by a focus group. So, here are a few pieces of advice to follow when it comes to letting client testimonials work for your firm: Let the client speak in their own voice. The first rule of testimonials is that they have to be in the client's own voice. You achieve this by asking the right questions. Not, "please can you tell us how

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