What's your story?
We’ve written many times on this blog about the importance to a growing advice firm of content and social media.
The bottom line is this. There are tens of thousands of financial advisers out there. If you don't have an online profile or you aren't active on social media, how do you expect people to find you? How do you think your business will grow? And, if or when you come to sell your firm, do you really expect to get the price you want for it when it has next to no digital footprint?
One of the reasons why, in my experience, advice firms give up on content marketing is that they jump in too quickly. They forget to ask themselves what they’re trying to achieve. So, they start blogging or podcasting, for example, but sooner or later decide they don’t have the time, skill or inclination to persevere.
In essence, good marketing is good storytelling. So before you start, you need to decide what your unique story is. And if you think you don’t have one, you do; every firm has a story.
I recently recorded a podcast interview with Faith Liversedge. Faith describes herself as a storyteller specialising in the financial advice and planning sector. The interview is about 35 minutes long and it’s essential listening for advice firm owners and anyone involved in adviser marketing.
If you would like help working out your story and the best way to communicate it to your clients and prospects, my colleagues and I at Regis Media will be happy to help you. Just drop us a line via the website or email Sam Willet at firstname.lastname@example.org.
Here are some of our previous articles on this subject that you might find helpful: