Financial advice businesses aren't doing enough differentiate themselves from rival firms, and they need to speak more loudly about trust, accountability and transparency. Those are two of the main findings from research by Pershing.
Pershing surveyed more than a thousand high-net-worth investors about financial advice firms and their content, and found that 60% of them felt that the promises firms make are all the same.
The report highlights what prospective clients really think about advisers' websites, and suggests practical ways that advice businesses can promote their services more effectively. It also includes words they should use more frequently in their content to win more business, and words they should try to avoid.
The key takeaways are explained in this short video:
You can read the report here:
Advisor Value Propositions: How Advisors Showcase Their Value to Investors — and What Investors Secretly Think