Every growing advice firm needs a good CRM, or Customer Relationship Management system, that’s kept regularly up-to-date.
But, if you’re based in the European Union (and yes, that still includes the UK!), or if you have people living in the EU in your database, you will need to abide by new data protection regulations known as GDPR, which are due to come into force on 25th May.
Essentially, what GDPR means is that companies will have to seek consent from people before storing their information.
As well as adding to the workload of marketing departments, both in the run-up to launch date and once the new rules are in force, GDPR could have serious implications for the way that organisations market their products and services.
So, what impact will the new regulations have on advice firm marketers? And should you see them as a threat, or as an opportunity?
Find out what my own views are in the first of a series of articles I’m going to be writing for the digital marketing platform, Kurtosys:
Why content is the new data for financial marketers
ROBIN POWELL is the founder and editor of Adviser 2.0. A freelance journalist, he runs Regis Media, a specialist content marketing consultancy for financial advice firms around the world. You can follow him on Twitter and on LinkedIn.
Adviser 2.0 is produced by Regis Media, a boutique provider of content and social media management to financial advice firms around the world. For more information, visit our website and YouTube channel, or email Sam Willet or Christina Waider.