Robin Powell

 

 

 

 

 

An experienced television journalist, Robin runs Regis Media, a UK-based content marketing consultancy which helps financial advice firms around the world to attract, retain and educate clients.

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Referrals and marketing: Why you need both

May 19, 2017

 

I often hear from advisers that they don’t need to invest in marketing because they rely for new business on referrals. For lifestyle advice practices that may well be the case. But if you want your firm to grow, you definitely need both.

 

In fact, recent research from the US shows that the amount of new business from referrals is declining, with firms reporting more traction from external business development and marketing strategies instead.

 

Want to learn more? Then read this post I’ve written for the Ember Television blog:

 

Referrals and marketing go hand in hand

 

 

 

 

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