6 ways to make you more persuasive

Last week, Dan Solin, the sales and marketing consultant to advisory firms, told us that Robert Cialdini’s seminal book, Influence: The Psychology of Persuasion, should be required reading for all advisers.

I agree with him. It’s packed with useful information — not the usual self-help mumbo jumbo, but genuinely independent, evidence-based advice on what you can do to make your clients and prospects more likely to says Yes.

If you don’t have time to read the book, you may be interested in a series of six short videos I’ve produced, which summarise the six different principles on which Cialdini bases his arguments.

Please share them if you find them useful.