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Robin Powell

 

 

 

 

 

An experienced television journalist, Robin runs Regis Media, a UK-based content marketing consultancy which helps financial advice firms around the world to attract, retain and educate clients.

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Bringing the inspiration back to your business




By BRETT DAVIDSON



As one gets older it’s easy to lose the curiosity and enthusiasm you had earlier in life and you can start to rest on your laurels.


This fading thirst for knowledge is the death knell for performance. It can make you feel less enthused about your business and life in general.


I have to be honest, a few years back I myself was feeling a bit flat, a bit stuck, and I didn’t know what to do about it. I was discussing the issue with my life coach at the time. We were working on all sorts of exciting changes to my approach to life, including some new hobbies (I took up poker, and picked up my guitar again after a 20-year break), and incorporating more travel.


That was all good, but the big breakthrough came as a result of one of those lifestyle changes.


In 2015 I booked myself onto a ten-week ski instructor course being held from late September to late November in Saas Fee, Switzerland. I’d spent considerable time in that resort the two previous seasons and was keen to progress my skiing, just for fun.


The course was great, but also very tough. I was 48 years of age at the time and one of the worst skiers in a group mostly aged between 18-23. What the hell was I doing there? I didn’t even want to be a ski instructor, I just felt this would be a good way to improve.


It was only when I came home that I realised something in my outlook had changed. I’d re-awakened my passion for learning new skills. All the way through my ‘stuck’ phase I’d never connected the dots; maybe, just maybe, I’d stopped learning. It’s pretty embarrassing to admit that, but I really believe it’s true.



Mid-life lethargy


It was only when I read Ego Is The Enemy by Ryan Holiday that I understood what had happened. Ryan talks openly about this exact issue: a cessation of learning in mid-life.


Had I literally stopped learning?


Not exactly. Life doesn’t allow for that. I had, however, become a lot less proactive in seeking out new information. I was no longer filling gaps in my knowledge or investigating new things out of plain curiosity.


Many owner-advisers I know have felt this same sense of ‘emotional flatness’ in their business. Some blame it on being at the end of their career and seem resigned to a boring old wind down until they can just sell out. Others feel overwhelmed and burnt out with the challenges their business is throwing at them.


It doesn't have to be this way.



Relight your fire


There’s been a huge flurry of activity over the past 5 years with seemingly every man and their dog selling to a consolidator.


In my conversations with those who have sold, or those considering a sale, it often feels like they’ve got stuck, or bored, or run out of ideas. Not in all cases of course. Sometimes it’s been strategic and planned. However, in far too many cases a sale came about as the default option; they couldn’t think of anything better to do.


In my work with the owners at Expert Wealth, who were part of my Uncover Your Business Potential programme, we were able to create some new strategic options and added over £1M to their business’s saleable value in just 3 years. In the latter stages of their career, they are doing some of their best work and most importantly are having a ball. (You can read more about them here)


Isn't this how it should be?


You’ve spent your whole life learning your current skillset. Surely the end of your career, when you know the most, is when you should be creating the highest value and having the most fun.



What to do?


If you can relate to any of this and want to change things up for the better, there are two simple strategies to combat any drop off in your curiosity and up your learning capacity:



1. Go and learn something new

Step out of your comfort zone and your traditional sphere of knowledge.


As Ryan Holiday suggests in his book, “This could be as simple as reading a book on a topic you know nothing about or networking with people where you are the least knowledgeable person in the room.”


It’s why I’m a fan of advisers attending financial planning conferences in the US. You can run into businesses and business owners over there who can blow your mind and get you thinking much bigger. It’s a humbling and mind-expanding experience.


But your new interest need not be business-related at all; take an online course in something you’re interested in, learn a language, or take up a new hobby.



2. Hire young people in your business

Bring in graduates and apprentices. Their new eyes on your old problems will get you re-enthused as you create new solutions together. I can’t tell you the number of clients having great success, not to mention a great time, working with younger newcomers to the profession.


One firm I’m working with hired four apprentices over a number of years and three of the four have stayed on long-term in full-time roles.


Other firms I know are hiring graduates. They are scary smart and often identify major improvements to some sticky business issues due to their knowledge and total familiarity with new technology.


Newcomers’ interest and expansion, as they learn new things about the work that Financial Planners do, is contagious and exciting to be around. It reminds you of what’s so fantastic about this career. There’s no better way to bring back some of the spark you yourself felt when you started your own professional journey.



Never stop learning


The brightest people on the planet are still researching and asking questions. The more they know, the more they realise there is to know. Pretending we are certain is a defence mechanism to overcome our fear of the unknown. Because if we don’t actually know the answers and can’t control everything – then what?


It's scary.


If you want your career and your life to remain interesting and exciting, you need to work to cultivate your curiosity. Commit to lifelong learning. It will transform your life.




BRETT DAVIDSON helps financial planners take the headache out of running a business, so that they can get back to doing what they love — looking after their clients.


This article was first published on Brett’s blog and is republished here with his permission.



ALSO BY BRETT DAVIDSON









CONTENT FOR ADVISERS


Regis Media, which produces Adviser 2.0, provides financial advice firms with the content they need to promote their businesses, to communicate with their clients and to help explain how investing and the financial markets work.


We specialise in video content. As well as unique, custom-made videos, we also offer pre-produced content in your own branding.



Why not visit our website or get in touch? We would love to work with you.



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