Robin Powell

 

 

 

 

 

An experienced television journalist, Robin runs Regis Media, a UK-based content marketing consultancy which helps financial advice firms around the world to attract, retain and educate clients.

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November 6, 2019

When television news began, it consisted largely of a journalist sitting at a desk, reading from the newspaper. But, from the 1960s on, the slow realisation of the power of moving pictures gradually made TV the most powerful medium on earth.

February 20, 2019

Clients generally don't read quarterly newsletters from their advisers any more. And if they do, it can actually cause them harm.

January 30, 2019

Regis Media asked financial planning firms what subject they would like a video on to help them attract clients. Overwhelmingly they wanted a video explaining what financial planning is.

January 14, 2019

A report by Pershing says financial advisers need to get better at communicating their value proposition. It says most people struggle to distinguish between the offering of different advice firms

August 11, 2017

One of the problems businesspeople have with the idea of content marketing is that they can’t understand why they should give something away for nothing. Content marketing is all about helming people — answering questions they have and trying to solve their problems,...

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