Robin Powell

 

 

 

 

 

An experienced television journalist, Robin runs Regis Media, a UK-based content marketing consultancy which helps financial advice firms around the world to attract, retain and educate clients.

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August 4, 2020

Recent evidence has found that the vast majority of thought leadership content currently being shared is having the opposite effect. It’s no secret that thought leadership content needs to be informative and relevant to your audience. But these criteria simply aren’t e...

June 24, 2020

New research on financial advisers's use of social media shows that customised personal content achieves much higher engagement than corporate marketing. Researchers also found that automated campaigns can be particularly valuable for smaller firms and that there i...

June 4, 2020

"The research shows that advisers should lead with planning if they want more satisfied clients, says Jamie Hopkins, the author of new research on client satisfaction. “And they should document those plans meticulously and communicate them thoughtfully and often....

April 27, 2020

Social media is now an indispensable tool for small businesses to build engagement and reach new markets. Yet many businesses set about it with no strategy other than building a Facebook page or LinkedIn profile.

March 25, 2020

It's important to have a good idea of what you want to achieve with your marketing strategy. What are the different skillsets you need to focus on?

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