Robin Powell

 

 

 

 

 

An experienced television journalist, Robin runs Regis Media, a UK-based content marketing consultancy which helps financial advice firms around the world to attract, retain and educate clients.

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GDPR: What it means for advice firm marketers

Every growing advice firm needs a good CRM, or Customer Relationship Management system, that’s kept regularly up-to-date. But, if you’re based in the European Union (and yes, that still includes the UK!), or if you have people living in the EU in your database, you will need to abide by new data protection regulations known as GDPR, which are due to come into force on 25th May. Essentially, what GDPR means is that companies will have to seek consent from people before storing their information. As well as adding to the workload of marketing departments, both in the run-up to launch date and once the new rules are in force, GDPR could have serious implications for the way that organisations m

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