Quickfire Q&A — Cameron Passmore from PWL Capital

Here is the first of a new series in which successful advisers briefly impart some of the lessons they’ve learned over the course of their careers.

First up is Cameron Passmore, Portfolio Manager at PWL Capital in Canada

Who has had the biggest impact on your professional development, and why?

Dan Solin. He completely changed how we operate with clients, with his evidence-based approach on human interaction.

For you, what is the most valuable thing a financial adviser can offer?

Create a framework for clients that gives them peace of mind – a framework that is understandable, robust, evidence-based.

Which decision has had the most positive impact on the growth of your business?

Going fee-based, then indexed-based, in the late 1990s.

Should traditional advisers view robo advice as a threat or an opportunity?

Both.

What sort of content do you share online, and which has been the most effective?

White papers.

Do you use your personal social media for business?

Yes. You can learn a lot about your clients on social media, especially Instagram.

What do you expect to be the biggest change in the advice profession over the next 20 years?

Integrating technology into traditional advice practices.

What is the one piece of advice you would give to someone starting out as an adviser today?

Get into a great team — one that you like, trust and want to work with — then do everything you can to climb the ladder.